How to get Google reviews that will boost your online brand

The thing about patronizing a new business is that customers usually do not know what to expect. Of course, everyone wants the best, but they are unsure whether the business's offering will meet their expectations. They often ask for information from an existing customer or do a quick Google search if the business is online. This is to make sure that they get good value for their money. Whatever information is obtained online affects their opinion of the business and determines whether or not they eventually make a purchase.

This is why having favorable Google reviews is very important. And before you doubt that, check out these statistics from invesp:

- 90% of consumers read online reviews before visiting a business.

- 88% of consumers trust online reviews just as much as personal recommendations.

- 31% of customers are more likely to spend more on a business with excellent reviews

Many businesses work hard to obtain excellent reviews and ratings. High ratings attract customers, while poor reviews mean just the opposite.

Want to know all about Google reviews, their benefits, and how to obtain good reviews? Find out in this article.

What are Google reviews?

Google Reviews is a Google-enabled feature that allows businesses to gather customer feedback and ratings online. Every business with a Google Merchant account is eligible for this service, and every customer with a Gmail account can participate.

Google reviews are the comments and ratings customers leave on a business' website. They appear as part of the page information each time the business or product is searched on any Google platform, like Search, Google Maps, or Google Play.

Why do Google reviews matter?

With an average of 8.5 billion daily searches, Google is undoubtedly the most frequently used search engine, and reviews on Google are very far-reaching. It has been shown that more than 60% of people who want to buy a product first check Google reviews before visiting the website. They want to know the experience of previous or current customers before making up their minds. Because Google is a very popular service, reviews are much more likely to be seen on it than on other websites.

Google reviews are important because they often give customers the first impression of your brand. This impression can determine whether or not they buy from you. You should acquire excellent reviews by putting deliberate effort into your products and services.

What are the benefits of Google reviews?

Google is the most widely used search engine in the world. This means that many people from everywhere can see the information on Google.

As such, a good Google review can help your business in these ways: 

• Give your business a facelift online

What people say about your business is a testimony to the potential online market about how good your business is. Many people decide whether to use products or not based on the recommendations or complaints of others. People are more likely to check out your business listing if they see good reviews and eventually do business with you. Good reviews help you garner trust and customer loyalty.

• SEO and increased website traffic

Google's algorithm ranks websites according to popularity since Google sorts results according to relevance, among other things. This means that bad reviews, on the other hand, hurt your visibility. Since 39.6% of Google users click the first search result that appears, there is a good reason to be on top when people run a search related to what your business offers. With excellent reviews and ratings, you can.

• Getting helpful feedback on your company's products and services

By obtaining feedback from customers, you can better understand their expectations and pain points. You also gain objective insight into the highlights and flaws of your offering. This will help you iterate better. Recurring complaints are a direct pointer to what you need to fix for better customer experiences.

Getting good reviews is a result of properly meeting your customers' needs. With client management solution (CRM), you can connect with your clients and keep all information on their needs and preferences so that you can tailor your services accordingly.

How to get Google reviews 

Here are tried and tested ways to get Google reviews

1. Create a Google My Business account

Every business needs to be on Google. With a Google business account, customers can find you by running a quick search on Google or Google Maps. Optimize your profile with an attractive logo or mock-up, adding photos of what you offer and a detailed description to go with it. Remember not to overuse keywords, but keep it simple and natural.

2. Seek reviews from customers

Asking your customers for reviews is not a bad idea at all. It is something you should do. Given that people are quicker to write reviews for negative experiences, you can not have a site full of comments that make you look bad. You should definitely ask satisfied customers to drop positive reviews. This should be done as timely as possible when the customer experience is still fresh.

3. Help customers with the review process 

Good intentions do not always convert to actions. You may have to see some customers through the process of leaving a review. From their Google account, they should search for your business on Google or Google Maps, tap the review section, write a comment, select a star rating from 1 to 5, and then post. Alternatively, you can share a Google review link to take customers directly to your business page.

4. Appreciate customers when they leave reviews

It's important to show customers appreciation for taking the time to offer reviews. It shows that you value their participation, strives to ensure everyone's satisfaction, and want to do better. Be thankful for kind reviews, and respond courteously to negative reviews. Pay attention to repeated complaints and take steps to improve.

Workee makes it simpler for you to stay connected with your clients in real-time via video conferencing, booking meetings, automating invoices, receiving payments for services, and handling your taxes - allowing you to provide excellent services to your clients!

Conclusion

Google reviews remain a good way to rate the quality of any company's offering. The job belongs to every business to make the most of this feature by offering quality services and ensuring that they capture their customers' satisfaction in such a way as to attract other customers to the business.

Workee helps you work seamlessly with your clients from anywhere in the world, knowing their needs so that you can offer solutions that serve them perfectly. This way, you can get the excellent reviews you deserve.