How e-gift cards can enhance your freelance business

In today's digital age, convenience and flexibility are highly valued, even in gift-giving. As a result, e-gift cards have become increasingly popular as an alternative to traditional gifts. These electronic gift cards allow you to give a specific amount that the recipient can use at their favorite store or restaurant. It's no wonder that gift cards have become a popular trend, with recent statistics showing that over 92% of Americans have either given or received one. 

However, while “gift cards” is a general term encompassing physical and electronic cards, we will focus on e-cards in this article.

So what is an e-gift card, and how do they work? We will find out shortly.

What is an e-gift card?

An e-gift card is an electronic version of a traditional gift card. Instead of a physical card you can hold, an e-gift card is delivered through email or a mobile app.

It works like this: you purchase an e-gift card online or through a mobile app and provide the recipient's email address. The recipient will then receive an email with the e-gift card attached or a code to redeem the e-gift card on a retailer's website. The recipient can then use the card to make online or in-store purchases, depending on the retailer's policy.

Digital cards are often a popular choice for gift-giving because they are easy to send and can be personalized with a message or image. They're also convenient for the recipient because they can be easily accessed through their mobile device or email, and they don't have to worry about misplacing a physical card.

How do e-gift cards work?

When you buy an e-gift card, you typically choose the retailer or brand you want to send the gift card from, select the amount you want to give, and then enter the recipient's email address. The recipient then receives an email with the gift card information, which usually includes a unique code that can be redeemed for the gift card's value.

One of the great things about eGift cards is that they can be redeemed online or in-store, depending on the retailer. This means that the recipient can use their gift card to shop from the comfort of their own home, or they can use it to make an in-person purchase at a physical store.

It is also important to note that there are a few different types of eGift cards. Some are tied to specific retailers, like Amazon or Starbucks, while others are more general and can be used at various stores. Some cards are also reloadable, meaning you can add more money to them once used.

You might be wondering if redeeming digital cards is easy.

It’s just as easy as walking into a store to get something or buying stuff online. 2020 saw a massive adoption of e-gift cards. At the time, the market for digital gift cards was valued at $258.34; recent estimates project the market to expand to $ 1,101.03 billion by 2030, at a CAGR of 15.8%.

What are the benefits of an e-gift card?

1. Convenience and flexibility 

One of the main benefits of e-gift cards is their convenience and flexibility. Unlike traditional gift cards, e-gift cards can be purchased and delivered online, making it easy to buy and send them at any time from anywhere. This is especially useful for people who live far away from their friends and family, as they can quickly send a gift card without worrying about shipping or delivery times. A Blackhawk study has revealed that more than 50% of gift shoppers have bought the digital version in recent years. Also, over 65% of consumers expressed interest in instant gifting, and e-e-gift cards enable them to send a gift card via email immediately. It's more about convenience.

2. Customization and personalization 

Most people prefer personalized gifts, whether in a card format or not. I bet you also do! 

E-gift cards offer the ability to customize and personalize them. Many online retailers and gift card providers allow customers to add personalized messages or photos to their e-gift cards, making them more thoughtful and meaningful gifts. 

3. Reduced risk of loss or theft

Another benefit of e-gift cards is that they are less susceptible to loss or theft. Physical gift cards can be lost, stolen, or damaged, making it difficult for the recipient to redeem them. With e-gift cards, the recipient must have the email or text message containing the gift card information to redeem it.

Also, they are usually protected by a unique code or PIN, making them much more difficult to steal or hack. In addition, many providers offer fraud protection and replacement services if a gift card is lost or stolen.

4. Environment friendly

e-gift cards are more environmentally friendly than physical cards. The latter are often made of plastic and can contribute to waste and pollution. On the other hand, virtual cards require no physical materials and can be sent and received electronically, which has almost zero effect on the environment.

Do freelancers need e-gift cards?

As a freelancer, you understand how challenging it can be to keep your business afloat in a highly competitive marketplace. It's a never-ending juggling act between attracting new clients, maintaining relationships with current ones, and staying up-to-date with industry trends. That's why e-gift cards have become an increasingly popular tool for freelancers to enhance their businesses. Let’s explore the benefits of e-gift cards and how they can help you take your freelance business to the next level.

How can e-gift cards boost your freelance business?

Generally, e-gift cards can also be a powerful marketing tool. You can use them to incentivize referrals, reward loyal clients, or offer special promotions. Doing so'll encourage your clients to spread the word about your services, which can lead to more business.

1. Attract new clients

By offering e-gift cards, you'll make it easier for potential clients to work with you. They won't have to worry about the hassle of paying for your services or setting up a payment method. Instead, they can purchase an e-gift card and start working with you immediately.

2. Increase sales

E-gift cards can also help you increase your sales. Offering promotions or discounts through cards will incentivize your clients to purchase more of your services. This can lead to a boost in revenue and a more stable business.

3. Referral marketing

One way to use e-gift cards to your advantage is to offer them as a referral incentive. You can offer a small e-gift card to clients who refer new business to you. This encourages existing clients to refer you to others and incentivizes new clients to work with you.

4. Loyalty programs

You can also use e-gift cards as part of a loyalty program. For example, you can offer a small card to clients who have worked with you for a while or completed several projects with you. This encourages clients to continue working with you and can help build long-term relationships.

Pro tip: It's essential to have a reliable client management tool for your freelance business. Workee is a comprehensive suite of tools that every freelancer and independent professional can benefit from. With Workee, you get access to a smart CRM tool that helps you sync your contacts for efficient communication. Additionally, you can use the booking and scheduling system to manage multiple meetings, either through the in-built video conferencing tool or your preferred provider. The website builder comes with incredible templates and custom SEO functionality, and the advanced invoicing tool ensures you get paid on time. Finally, the financial management hub helps you manage your inflow. Check out Workee here.

5. Gift certificates

Finally, you can offer e-gift cards as gift certificates on your website or social media platforms. This can be a great way to attract new clients and give them a reason to try your services. You can offer e-gift cards at a discounted rate or as part of a package deal.

Conclusion

In conclusion, e-gift cards are a convenient, easy, and increasingly popular way to send gifts to your loved ones. With various options available and the ability to personalize them with a message, e-gift cards are a thoughtful and meaningful gift that your recipient will surely appreciate. If you're a freelancer who hasn't yet embraced e-gift cards, it's time to try them. Your clients will thank you.