Best tips on how to create and sell online courses

The educational landscape has expanded far beyond the confines of traditional classrooms. Today, learning takes place digitally, on-the-go, and with unprecedented ease. As the trend toward remote work and adaptable learning methods grows, educators and business leaders recognize online courses' enormous promise.

According to Forbes, this market will be worth $325 billion by 2025. With such a thriving industry, the question becomes, "How can you make your digital course stand out among so many others?"

At Workee, we're not just passive observers of this trend. With our experience assisting thousands of online educators in streamlining their processes, we've gathered a lot of insights into what works and what doesn't.

Ready to learn how best practices to help you create and sell your online courses effectively? Dive into this Workee guide to learn about the most recent, data-driven strategies for creating and selling a successful online course.

Create and sell online courses on Workee!

How to create and sell online courses quickly

Many beginners are usually unclear about how to create and sell online courses, even when passionate about them. Below are some tips to consider while creating or in the process of planning to offer online courses:

Understand your audience

Before you design any course, it's crucial to identify and understand your target audience. Conduct market research, surveys, and interviews to determine what potential students want to learn and how they prefer to learn it.

Choose a relevant and unique niche

While popular topics might seem like a sure bet, focusing on niche subjects or unique angles within broader categories is often more effective. This will make your course distinct and cater to specific needs.

Prioritize high-quality content

Content is always king! Ensure that the information you provide is accurate, up-to-date, and engaging. Use multimedia elements like videos, quizzes, and interactive assignments to cater to different learning styles.

Prepare your course outline

Before creating a course, it is important to prepare an outline. This includes developing a template for the subject being taught. The course or lesson plans should be structured to guide the student in navigating the course to avoid confusion. An effective way to create comprehensive lesson plans in minutes is with AI-generated tools.

Create and sell online courses on Workee!

Leverage tutor management systems

Platforms like Workee offer user-friendly solutions for course preparation. It also provides everything you'll need to host and promote your courses, including:

  • A website builder with professional templates to enhance your business brand and SEO optimization to make your courses discoverable on search engines. Your workee website serves as a digital storefront, allowing potential students to discover, engage with, and purchase your courses seamlessly.

  • A booking system that allows you to set your availability and integrate your preferred tools to connect with clients, either directly or through Workee video calls.

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  • A centralized platform where you can showcase and update content, sell your jobs, courses, and projects, and manage workloads.

  • An AI-powered assistant that helps you generate lesson plans, meeting plans, or Notes quickly and efficiently with just a few clicks.

  • A finance management hub where you can create and send invoices, handle payments directly, and manage taxes.

  • A business integration feature where you can use your preferred tools such as Stripe, PayPal, Google Suites, Zoom, and much more.

  • An online marketplace where you can meet and collaborate with other tutors, advertise your services, and attract new clients.

Offer certifications or badges

According to a study from EdSurge, 53% of learners are more likely to sign up for a course that offers a certificate upon completion. It adds credibility and a sense of accomplishment.

Price your courses right

When deciding on the price for your course, it's important to consider the role pricing plays in the decision-making process. You may want to offer early-bird discounts, payment plans, or a free mini-course as a teaser to entice potential customers. However, it's important to ensure you're not overcharging for the value you deliver. At the same time, avoid offering outrageously cheap fees to prevent devaluing your course.

Consider the following considerations when selecting the optimum pricing for your course:

  • Amount spent on developing a course.

  • Competitor's price.

  • The buyer's buying power.

There are two main approaches for billing your course clients, which are as follows.

  • One-time fee: This approach requires you to charge your student or prospective course client a one-time price that should be paid before the learner can access the course.

  • Recurring: This strategy entails continually invoicing your student regularly. Payments can be made on a weekly, monthly, or yearly basis.

Create and sell online courses on Workee!

Create an effective marketing strategy

Understanding how to promote your course is essential; simply creating one is insufficient. In this context, marketing entails keeping in touch with potential learners and selling online courses to them. The following are actions that must be taken to sell your online course: 

  • Strong social media usage: According to Statista, there are presently 4.2 billion worldwide social media users, demonstrating that social media is vital for reaching people. This strategy can help you reach a large number of people who are willing to purchase your course.

  • Proper email usage: Email is an important technique for attracting new customers. Selling online courses will be easy if you put them to good use. You may periodically send reminders, offers, a summary of interesting lessons, etc., to your email list.

  • Personal website: The importance of having a personal website to promote your course cannot be overemphasized regarding marketing. Having a website for your online courses will aid in boosting sales.

Gather feedback and continuously improve

Always remain open to feedback. Iterative improvements based on real student feedback can enhance course quality and reputation.

Stay updated with trends and revise periodically

The e-learning landscape will continue evolving. To ensure the longevity and relevancy of your course, revisit and update your content periodically.


For educators who want to stand out and make a difference, having the right tools is crucial. Workee offers a suite of solutions that include website creation, booking and scheduling, work management, finance management, client management, and much more. These features help you manage and promote your online business in one place. Start creating, managing, and selling your courses with Workee for free.

Start selling your courses with Workee today!

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