How to write a killer hair stylist bio for Instagram

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Photo by Adam Winger on Unsplash

With the salon industry expected to touch $87 billion this year, there is no better time to hop on the branding bandwagon! Don't let the fear of complex marketing strategies intimidate you- social media has your back.

Yes, you heard it correctly- with just an Instagram bio, you can skyrocket your revenue and client base to greater heights.

In this Workee article, you'll learn how to craft a great bio. Let's dive in.

What is an Instagram Bio?

It is a summary of your business, its location, and kind of service, and it sits under your profile picture (or brand logo in this case) and is used to describe the contents of your page.

The space includes:

  • Your business name: Your brand name is the most important thing you must have in your bio. It makes you easily recognizable to the customer.

  • Page category: Here, you choose the "business" category so that you can have the "booking" link as a button on your page.

  • The biofield: It is usually 150 characters long, and you can add emojis, hashtags, and 

  • One external link: You need a platform where your clients can contact you, book consultations, and see your credentials, plus testimonials. With Workee, you can create a website in minutes and fully automate your processes down to tax filing. Afterward, share a link to your Workee website or booking link for customers to reach easily and without needing to be in your DMs.

  • Your contact information and address

Why are Instagram bios important for hairstylists?

Instagram bios are an essential part of any hairstylist's social media presence. A good bio will introduce potential customers to your work, show off your personality, and help you stand out.

It should also reflect your brand and personality. This can be done through clever captions, hashtags, and witty descriptions. Showing off your creativity and originality can help attract more followers and customers. 

A well-crafted bio for your Instagram page is essential for making a strong first impression on potential followers and customers. A link to your website or portfolio will help potential customers better understand your work and decide if you're the right fit for them.

Tips for writing good bios

A good bio should briefly tell your story and make it easy for people to get to know you and your brand. Here are a few tips on how to write a good bio for an Instagram page:

1. Start with a catchy headline. This could be a tagline or phrase that captures the essence of your brand.

2. Describe who you are and what you do. Give a brief overview of your business and your services or products.

3. Include a call to action. Invite followers to take a specific action, such as following your page, signing up for your newsletter, or visiting your website.

4. Show your personality. Use your bio to let your unique voice shine through.

5. Use keywords. Include relevant keywords that will make it easier for people to find your page. 

6. Include a link. Use a link to direct followers to your website or other social media accounts.

Following these tips, you can create a bio that makes a great first impression and drives more engagement on your Instagram page.

How to create a great bio for Instagram

You only have 150 characters, and you need to prioritize a lot of information in your bio before you optimize the rest of your profile.

Tell page visitors what you do and why they should care

The first thing your bio needs to achieve is to explain, in simple terms, what your business offers and who you serve.

Whenever new users discover your business on Instagram, you need to have ready all the info they need to stay interested. Ensure you use clear and concise copy that gets your point across quickly.

Share your location

Whether you have a walk-in salon or are a mobile hairstylist, including a location is always a good idea. Having your address on your bio would go a long way in the decision-making process. You can do that on Instagram in a few easy steps:

  • Head to your Instagram page and click "edit profile."

  • Under "Public Business Information," select "Contact Options."

  • Select the "Business Address" text box to add your location.

  • Tap "Done," and it is automatically added to your bio.

Add a Call to Action button

What do you want your customers to do once they find your page? Do you want them to have a glance and move on, or do you want them to take action? With Instagram, you can add the "book now" button to your profile in the settings we discussed and add your Workee booking link.

Use clickable tags to promote branded hashtags

The link in your bio isn't the only thing customers can click on to get more about your salon. If you own a branded hashtag, you should include it in your bio to pull in more clicks and take interested customers to an Instagram feed of your content or user-generated content your existing customers created. 

Curate Highlights for your page

With Instagram Highlights, you can curate and organize your posts as you fit. You can be creative with it and add sections like customer reviews, hairstyles, and user-generated content from satisfied customers. Instagram Stories are now an essential part of Instagram marketing and brand storytelling. Story Highlights give your post a long-lasting presence on your profile. 

Creative hair stylist bio for Instagram

If you want to up your Instagram bio game, you can always be creative. Use something catchy or humorous to pull the attention of your audience. Here are some examples we came up with:

  • Cutting-edge hair artistry for the fashion-forward

  • Creating custom hair colors to make you feel like a unicorn

  • Transforming hair one snip at a time

  • Hair goals? Let me help you crush them

  • Hair whisperer, curl guru and braid master all in one

  • Bouncy blowouts and beachy waves that will make you feel like a supermodel

  • I'm not just a hairstylist; let me be your hair magician

  • The hair artist you never knew you needed

  • Because good hair days are essential

  • Making hair dreams come true, one strand at a time

Here are some bio examples you can check out:


These tips can make your bio attractive and drive traffic to your business, and when it does, you have to ensure you have great customer relationship management software like Workee. With Workee, you have a communication and business management hub that improves your customer experience and allows you to communicate seamlessly. You can sign up here for free to get started and get a free professional website to promote your salon.

Ihor, CEO at Workee

Excited to start with Workee? Schedule a demo with our Manager!


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