How to start a profitable freelance writing career

Are you a wordsmith yearning to unleash your creativity and passion for writing? If so, why not embark on this exciting journey into freelance writing? Embracing the freelance life allows you to break free from the demands of a traditional 9-to-5 job and forge your path as a wordsmith extraordinaire. 

Robert Louis Stevenson said that "You can make anything by writing." You can picture yourself on a serene beach or a gentle breeze in your hair and the rhythmic sound of waves lulling you into deep thought. This idyllic setting is the backdrop for your life as a freelance writer, where you're free to write for various clients, be it websites, magazines, or corporations. This dreamlike scenario can indeed be your reality, offering unparalleled flexibility and a chance to work from anywhere you desire

From crafting compelling content to expressing your unique voice across various industries, the possibilities are as vast as your imagination. About 55% of freelancers use freelance writing as their primary source of income. So, freelance writing is indeed a big deal. Let's dive into the enchanting world of freelance writing and discover the keys to unlocking the doors to a fulfilling and prosperous career! Prepare to wield your pen as a mighty sword and weave tales that captivate hearts and minds alike. The adventure begins now!

How to launch a lucrative freelance writing career

Are you passionate about writing and dreaming of a career where you can work on your terms? Do you know an estimated 1.2 billion freelancers worldwide contribute over 34% of the workforce? 

Becoming a freelance writer might be the perfect path for you. Freelance writing offers flexibility, creative freedom, and the opportunity to showcase your skills to a global audience. 

However, launching a successful career as a freelance writer requires careful planning and execution. Check out these key steps to kickstart your journey as a freelance writer.

1. Niche down

"Niche down" is a term often used in the world of freelancing and entrepreneurship, and it is simply the process of narrowing your focus and specializing in a specific area or industry. 

As a freelance writer, niching down can be a powerful strategy to establish yourself as an expert in a particular subject or field. 

To be outstanding in freelance writing, you need to niche down. Your preferred niche must be something you have passion for, for instance, fashion, sports, and many others. 

Whatever niche you choose, it will make you focused. Then, you can become an authority in your chosen niche. 

2. Create a portfolio

A portfolio is a collection of yourself and your work often used for job applications. Your portfolio is your resume as a freelance writer, so make sure it leaves a lasting impression on potential clients.

A good portfolio creates a strong impression on potential clients, while a bad portfolio is the reverse. 

Here are some tips for creating a solid portfolio:

  • Say a bit about you.

  • Show why a potential client should hire you.

  • Show your samples.

  • List how to get in touch.

  • Keep it Very simple. Don’t go overboard.

Also, you should feature your portfolio on your website. If you don’t have a website, the best alternative platforms to showcase your portfolio are freelancing platforms like LinkedIn, Upwork, Fiverr, etc. 

You don’t need sliders, fancy themes, and stuff with tons of customization. Instead, a one-page piece will give you precisely what you need.

3. Build an online presence

In today's digital age, a solid online presence is essential for success in freelance writing. You need a professional website to display your portfolio, introduce yourself, and provide contact information. 

Also, maintain active profiles on popular social media platforms like Fiverr, Upwork, etc., to connect with fellow writers and potential clients. 

As of 2023, there are over 5 million clients on Upwork. So, a strong online presence can pave several opportunities for freelance writing jobs.

4. Network and connect

Networking plays a pivotal role in building a successful freelance writing career. You must attend writing conferences, join online writing communities, and participate in discussions. 

These are a few benefits you can derive from networking;

  • Staying updated with industry trends

  • Open doors for potential writing opportunities.

5. Pitch and send proposals

Once you've defined your niche and built a solid portfolio, it's time to pitch your services to clients. A pitch entails sending a cold email to an individual, company, or organization. 

Within your pitch, propose to proffer an outstanding solution to the prospective client's need.

Adjust your pitch to the needs of each client and demonstrate how your expertise can benefit them. 

Along with the pitch, send your best samples as proof of your authenticity and capacity to deliver the client’s writing jobs if considered. 

Also, if you’re on freelancing platforms like Upwork, send links to your profile and bio so the client can see your writing gigs in your niche or various niches (if you’re a multiniche writer).

6. Time management and consistency

As a freelance writer, time management is crucial. Set realistic deadlines for each writing project and stick to them. Consistency is vital to building a reputation as a reliable and professional writer.

7. Pricing Your Services

Do you know that deciding the correct pricing for your writing services can be challenging? Yeah! 

Follow these few tips on how to price your services:

  • Research industry standards and consider things like your experience, word count, and complexity of the projects. 

  • Strike a balance between competitive pricing and the value you provide as a skilled writer.

8. Delivering quality work

The success of your freelance writing career depends on the quality of your work. 

The quality of your work sets you apart from the competition and establishes your reputation as a professional, reliable, and skilled writer. 

To consistently deliver top-notch content, you focus on several key aspects, including these:

  • Understand your client's requirements.

  • Conduct detailed research.

  • Tailor your tone and style.

  • Write engaging and explicit content.

  • Crafting well-structured articles.

  • Proofread and edit.

  • Your work must show originality and must be plagiarism-free work.

  • Adhere to deadlines.

  • Revise and accept feedback.

Tips for writing

Here are some tips you have to keep in mind while writing:

  1. Have something tangible to say

  2. Be specific about what you say

  3. Use simple words

  4. Use short sentences

  5. Use active voice

  6. Make your paragraphs brief

  7. Reduce redundancy 

  8. Do not overwrite (writing what is not necessary)

  9. Edit your work thoroughly 


Launching a career as a freelance writer is both exciting and challenging. With careful planning, the right mindset, and dedication, you can turn your passion for writing into a successful and fulfilling career. Embrace the journey, continuously improve your skills, and stay resilient despite obstacles. Remember, success comes to those who persist and remain passionate about their craft. However, managing many writing clients can be challenging. You should automate repetitive tasks like invoicing, payment, communication, meeting, etc., from one place where Workee helps. Workee aims to reduce administration stress and cost, helping freelancers focus on delivering jobs while keeping close contact with their clients. Get started here for free.

Ihor, CEO at Workee

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