How to make a great first impression with your therapy business cards?

Do you know that over 70% of people appraise a brand or a professional based on the quality of their business cards? In another survey, 39% of respondents revealed that they could call off a deal if the business card is not good-looking and engaging. No doubt, cards are a global symbol of business branding and professionalism.

Like every profession and business, therapy practice requires a business card to promote its offerings, connect with old and new clients, and provide a good brand image. However, therapy is a versatile discipline with many branches. Hence, the therapist's business card for each therapy sub-discipline should suit the aspect of service provided. In other words, business cards for therapists are best designed according to the type of therapy a professional engages in.

For instance, if you provide mental health counseling, your business card will differ from a registered clinical social worker (lcsw). The same goes for counselors, psychologists, etc. You must get the appropriate business card for the service that you provide.

This guide examines the different therapist business cards suitable for therapy business/service frameworks, including business card examples.

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Therapist business card categories

There are numerous kinds of business cards available to therapists. The type of therapy you provide influences the style and design of your business card.

We will look at business cards for a few popular therapy niches briefly.

Psychotherapy business card

Psychotherapy business cards are designed specifically for therapists and counselors in psychotherapy. These cards should be 3.5" x 2.0" in size and have information on both sides. The printing material is a standard matte paper that should not weigh more than 120 lb and should not be thicker than 17.5 pt.

Tip: A nice image on your psychotherapy business card can help you appear more professional.

Mental health business card

You need a mental health business card if you are a mental health worker. The standard size of the mental health therapist business cards is 3.5in and can be customized with an appropriate color, grid, fold, and bleep. You can choose from many free and paid business card templates (i.e., design mockups) to customize and get your mental health business card done in minutes.

Tip: Use white/mild background graphics to depict peace in your mental health business cards.

Licensed clinical social worker business card

The business card for a licensed clinical social worker is peculiar. It is required that the lcsw business card should include the phrase "licensed clinical social worker" or "licensed social worker" or the letters "LSW" or "LCSW." Also, the license code should be stated together with the names (first or full), address, phone numbers, email address, and social media profile. You can get your lcsw business card done faster using lcsw business card examples available. You may also get insights from various business card design mockups.

Tip: most LCSW workers do not display their full names for security reasons. You may also do this to safeguard yourself from avoidable troubles.

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Counseling business cards

Counseling business cards, otherwise called counselor business cards, are suitable for all cadres of counselors, from family/marriage counselors and mediators to diplomatic and public relations counselors. So, this is the appropriate business card for you if you offer counseling services. Traditionally, your counselor business card should bear your company name, name (with your title underneath), phone, fax (optional), address, and email.

Tip: most counseling business cards have a white/mild background graphic to depict peace. It would help if you considered using this as well.

Lmft business cards

Lmft business card is for licensed marriage and family therapists. Its standard size is 3.5" x 2.0", 16/18pt thick, and 150 lb heavy. The recommended material is standard semi-gloss paper, although signature UV matte material can also be used in making it.

Tip: use a cover image design with marriage/family features like a couple, children, peace symbol, etc., to give the client an idea of your lmft business card at a glance.

Therapy business cards: practices to avoid and top tips to consider

Your therapy business card can be your biggest ally or stumbling block, depending on its appearance and message. Your business card can end up in people's trash if you're not:

  1. Providing insufficient information about you and your business on your card.

  2. Misspelling words or providing grammatically inaccurate information.

  3. Using poorly designed and lacking imageries that connote your specialty.

  4. Not properly representing your brand artilleries - logo, colors, motto, fonts on your card.

  5. The size and shape of your business card are above/below the standard ratings.

  6. Giving out a dirty and ruffled business card.

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These business card practices could be why you're not meeting your business goals. So, how do you get out of this situation? Here are some suggestions for creating business cards that stand out and attract repeat customers:

  1. Ensure all your contact and necessary business information is properly spelled and grammatically correct on your business card.

  2. Get a professional to design your therapy business card or do it yourself using any DIY mockups online. But don't forget; you're a therapist, not a graphic designer, so employ the professionals to make a good design rather than do a bad job.

  3. Ensure that all artilleries representing your brand are on your business card to convey the same message across different channels.

  4. Add some creativity and uniqueness to your business card design. For instance, you can make your business card magnetized such that it sticks to it on placement on a metallic surface. Also, you can add a quote, an affirmation, or an appointment reminder to the reverse side of your business card to endear your business card to your clients or get them regularly in touch with your card.

  5. Do not keep your business card carelessly else. Get a business card holder which protects the card from dirt.

  6. Vigorously distribute your card. The more people have your business card, the higher your chances of landing a client soon. 

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Outdated therapist business card solutions 

The outdated method of getting a business card is trying to create one from scratch. This can be tiresome and time-wasting. It gets worse if you lack graphic design skills. Hence, you end up with a poorly designed business card - low-resolution graphic, poor color combination, poor communication, illegible fonts, resentful look, etc. 

Hiring a graphic designer is a great option. Still, if you are wary about cost and the delay in editing and design review, you can consider a cheaper, faster, professional-looking solution for business card creation. This is where using professionally designed therapist business card templates for your designs comes in handy. These therapist business card examples help you to have foreknowledge or an idea of how your intended business card will look when it's done. Also, there are on-hand freelancers that you can hire for a small fee to get the job done for a fraction of what the traditional graphic designer could have billed you.

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Is a business card all you need?

A business card is important, but one isn't enough in the digital world. For your company to have an online presence, you need a website. The website has a better chance of converting visitors than a card does. Because a business card only contains the most basic information, whereas a website contains more specifics about your work. Always include a link to your website on your business card so prospective clients can learn more about your practice. Are thinking of having a website to compliment your business card, you should! The best part, you don't need technical expertise to create one. Workee's website builder is all you need to get started. You can create a professional-looking website in less than five minutes using Workee. Everything has been taken care of, so you don't need any expertise or technical know-how.

Workee is not just a website builder but also software that helps independent professionals simplify their work processes. Workee features include:

  • Booking and scheduling: this allows your client to book you easily and allows you to schedule meetings with reminders so clients can stay alert.

  • Video calls: enables you to seamlessly conduct video calls with your clients or integrate your preferred third-party video call providers.

  • Payment & invoicing: with workee, you can send invoices to clients and receive payment for rendered services. Additionally, you can utilize the automated tax management tool to calculate and manage your tax payments.

  • Client management: all these features combined help you manage your business and maintain a good business relationship.


Like other professions and businesses, therapy business needs promotion/marketing to get new clients and maintain relationships with existing ones. It cannot be overemphasized that a business card is a viable tool for effective marketing of the therapy business. However, not all therapy business cards are appropriate for all therapy types. Therefore, you should acquire a business card suited to the type of therapy you provide. Indeed, a business card can enhance the performance of your company.

You may also like

Why you need email templates as a therapist

Therapist office decor ideas that encourage relaxation and healing

Ihor, CEO at Workee

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