Strategies for ensuring a smooth sales process and returning clients

Sales statistics have found that 40% of salespeople believe prospecting is the most challenging part of the sales process.

Selling your goods and services does not have to be a struggle. If you prioritize skill development, you can stay ahead of your competition.

The Mindset Queen, Kateline Skylark, is here to show you that selling does not have to be stressful. In this interview, she explains actionable steps to make sales more enjoyable and boost your business's bottom line.

Kateline Skylar is a Business and Sales Coach who has assisted many people in strengthening their mindset and skills to consistently take inspired actions to achieve their most important business and life goals and dreams. 

Here are Kateline's tried and true tips for ensuring a smooth sales process and retaining customers.

Build that rapport

Learning how to establish a rapport is a necessary first step. Developing rapport means connecting with the person you're talking to. If you both have a good rapport, asking them to do something will be simpler. This is why it's important to get off to a good start. Occasionally, people initiate conversations with the intention of pitching something right away, which may irritate the other person. It's always a good idea to get to know the person better, understand their needs, and figure out how to meet them. It is important to show genuine interest in the person before you, especially if you are trying to sell high-ticket goods and services or high investments. One common mistake people make is assuming people's needs. Sending out generic messages and invitations without taking the time to learn about their potential clients, work, or pain points to determine if their offer is a good fit. Never make assumptions about what your customers want. Instead, build the connection, let your true self shine in this relationship building, and focus on your prospect.

#Tip 1- Take time to build the relationship.

Be empathetic 

This attribute is innate in some individuals, while others may need more effort to develop it. With everything that has happened in the world in the last few years—pandemic, ongoing wars, and so on- not many people have this quality. Therefore, if you do, you have an advantage over your competitors. Having empathy, knowing how to relate to people, and having good communication skills will help you build an emotional connection with the prospect you have in front of you, and once you've done that, they won't forget you. Because people may not pay attention to what you say to them, but they will remember how you made them feel. Taking the sale out of the equation and focusing on the human element and how you can help this person will yield amazing results. The cool part is that this is a trainable skill you can learn and start implementing in your business.

#Tip 2- Establish emotional connections with your clients.

Communicate effectively

Being a successful salesperson comes down to being a good communicator and, more importantly, a good listener. The art of selling involves not just speaking the client's language but being a great listener. Ensure you understand what your client wants from your product or service, their needs, pains, and desires. Follow up with them regularly to ensure their needs are met, and actively listen to their feedback to improve. This goes hand in hand with building relationships and empathy. Your attitude and body language deeply impact how your communication is perceived. When you master this, the sales process will run more smoothly.

#Tip 3- Effective communication entails being a great listener

Change your mindset

Helping others is an important part of making sales; if you have this mindset, you're already on the right track. You will reap greater rewards when you shift your focus from money to people. At the end of the day, products and services exist to help people. So, if you focus more on helping your clients to solve a problem, selling becomes more of a service and less of a chore.

It becomes more of a give-and-take situation because both parties benefit from it—in this case, you from selling your goods or services and your client receiving the assistance they require most intentionally. It becomes a win-win situation for both parties, dispelling any negativity associated with sales.

#Tip 4- Change your mindset from a selling mindset to a serving mindset.

Know your jazz

Confidence is everything in sales and life. When the aim is to help someone with your product or service, you need to know what you are talking about; it's your magic, your zone of genius. What can people benefit from your help? Who is it for? How will life become easier if others work with you? When you are confident in what you are selling and in tune with it, you will notice how easy it is to close the deal.

#Tip 5 - Know your magic and your jazz, and that will boost your confidence.

What advice do you have for people trying to sell reading this?

My best advice when it comes to selling is to invest in yourself and build from within the amazing impact-driven entrepreneur you aspire to become. That involves working on your confidence, sales skills, and mindset. Once you level up yourself, your business and sales will level up, also!

Thank you so much, Kateline, for supporting Workee!

Find more interesting tips on Kateline's youtube channel: Mindset Queen, and her website: Skylark Academy.