How to create an online personal training package for clients

By the end of 2021, 70% of gym owners had jumped on the live-streaming bandwagon to keep up with the digital demand. With more professionals taking their fitness businesses digital, the online personal training scene is growing, and the competition is getting stiffer. The online fitness industry has grown 77.33% since its estimated value of $6.04 billion in 2019.

You bring flexibility and value to stay ahead of the pack and build a profitable brand. That means crafting personal training packages that aren't just about selling your time. But offering a variety of training models and personalized options that keep your clients happy and your cash flow steady. So, let's dive into online personal training packages and see how to create one that'll make you and your clients smile."

What's an online personal training package?

An online personal training package is a service where a personal trainer provides fitness guidance, workout plans, and other related support to clients via the internet instead of in person. This can include live video sessions, email/message exchanges, and access to pre-recorded workouts and other resources.

Personal training packages are like a suite of various fitness practices and workout plans integrated and aimed for a specific outcome. It can combine workout plans, nutrition advice, personalized training sessions, etc. 

To ensure flexibility and inclusivity, you may create different personal trainer packages at different price points and time slots.

How to set up personal training rates and packages

Building an online personal training package can be a lucrative and flexible way to reach clients anywhere. However, you must be intentional about delivering value, not just making money. Here are the steps to get started:

Define and establish your specialization

The first step in creating a training package is to define and establish a specialization. This means identifying a specific target audience and area of expertise to focus on. This allows for differentiation and specialization in the crowded market, catering to that niche's specific needs and goals. By honing in on a specific niche, personal trainers can build a reputation and establish themselves as experts, attracting and retaining clients who value their expertise.

It could be based on demographics, fitness goals, specific health conditions, etc. By focusing on a specific niche, you can tailor your training packages, marketing, and branding efforts better to serve the needs and interests of that specific group.

Create training categories

The idea for an online personal training package is first to offer value flexibly, and this entails creating categories. It is a strategy where you provide training packages with varying levels of support to customers. The packages may include the following:

  • 1-on-1 sessions: The customer gets personalized attention and support from the coach. You also create training programs specific to the client's needs.

  • Group classes: Here, the customer learns and receives support alongside peers.

  • Hybrid classes: This combines both 1-on-1 sessions and group classes, offering a balanced approach to support and learning.

Clients like different things - some prefer more personalized attention, while others are fine with the social aspect and interaction with a group. That's why having a range of packages is key, as it offers flexibility, allowing people to pick what works for them and boosts their satisfaction levels. A survey found that 72% of customers would rather go for online fitness with the freedom to join a class whenever they choose than be restricted to a conventional gym membership with set hours and busy times.

Each package may have different elements, such as ;

  • Duration

  • Number of sessions

  • Nutrition Coaching

  • Meal  plan

  • Workout tracker

  • Progress report

  • Types of resources or assessments.

  •  Level of interaction with instructors, etc.

Here are some examples of online personal training package ideas. You get a cue from these ideas;

  1. Beginner's boot camp: A comprehensive fitness program that guides newbies through the basics of exercise and nutrition, delivered through video workouts, personalized meal plans, and virtual coaching.

  2. Performance enhancement: A program tailored to athletes and fitness enthusiasts who want to take their performance to the next, focusing on strength, speed, agility, and endurance training.

A particular package may have a combination of different features. You may also offer a custom plan that can only be created after consultations with the client; this could be priced at a premium.

Establish flexible price points

Don't forget; the idea is flexibility and efficiency, so even in setting up your rates, you should reflect flexibility. The combination of features and the category would determine your rates. Of course, personalized sessions would cost more.

To establish pricing for your online personal training package, you can follow these steps:

  • Research the market: Look at what other personal trainers in your area are charging for similar services.

  • Consider your costs: Calculate the costs involved in running your business, such as equipment, marketing, and website expenses.

  • Determine the value you offer: Consider the level of experience and efforts you bring to the table, as well as the personalized attention you provide to each client.

  • Set a range: Determine a range that is fair to you and competitive with others in your market. Also, determine the price point for the different packages you offer.

Pricing is usually not one-off; you may implement monthly personal training packages or annual packages, etc.

Utilize tech tools to your advantage

Delivering your personal training package online requires more than just passion and drive - you need the right tools! Video conferencing, CRM, scheduling, booking - the list goes on. On top of that, these tools must work together seamlessly to ensure great client relationships and smooth business operations.

Skip the hassle of piecing things together yourself. Use Workee for the comprehensive tools you need to make your personal training sessions successful!

Workee is an all-in-one business management software that enables independent professionals and freelancers to create efficient business processes.

Personal trainers may use Workee to streamline and manage their daily tasks, such as scheduling appointments, managing client information, tracking progress, and collaborating with clients. Workee can help personal trainers be more organized and efficient, allowing them to focus on delivering high-quality training services to their clients. 

Here are some important features on Workee you'll need

  • Online booking and scheduling: Clients can book you and schedule appointments based on your availability.

  • Client management: Provides a centralized platform for storing client information and tracking their progress.

  • Online payment: Allows personal trainers to receive payments from clients securely and easily. Workee allows you to connect your PayPal or stripe account.

  • Video conferencing - enables personal trainers to conduct virtual training sessions with their clients.

There is much more you can do and achieve with the Workee platform, and it's free.


While implementing online personal training packages, always remember to seek feedback from your clients and continuously evaluate and improve your services to meet their needs. But for a start, follow the steps outlined above to build an online personal training package that offers clients the convenience and personalized attention they need to achieve their fitness goals.

Ihor, CEO at Workee

Excited to start with Workee? Schedule a demo with our Manager!


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