How to Set Up Google Tag Manager and Tracking for Workee: A Step-by-Step Guide

Google Tag Manager (GTM) simplifies tracking and analytics by allowing you to manage tags without editing website code. This guide will walk you through adding Google Tag Manager to Workee and setting up tracking in Google Tag Manager and Google Analytics to measure key conversions.

Section 1: How to Add Google Tag Manager to Workee

Google Tag Manager (GTM) allows you to manage all your tracking codes in one place without directly modifying your website’s code. Follow these steps to integrate GTM with Workee.

Step 1: Get Your Google Tag Manager ID

1. Go to Google Tag Manager.

2. Log in to your account.

3. Select the workspace for your website.

4. At the top right, locate your Google Tag Manager ID (e.g., GTM-XXXXX).

Step 2: Log in to Workee and Navigate to Website Settings

1. Open Workee and log into your account.

2. On the left-hand menu, click “My Website”.

3. Scroll down and select “Analytics” under the Website Settings section.

Step 3: Add Google Tag Manager to Workee

1. In the Analytics settings, click the Google Tag Manager tab.

2. Enter your Google Tag Manager ID (e.g., GTM-XXXXXXX).

3. Click Save to apply the changes.

Step 4: Confirm Your Integration

1. Return to Google Tag Manager.

2. Click Preview in the GTM workspace to check if the tag is firing correctly.

3. Visit your Workee website in a new tab and verify that GTM is installed.

4. You can also use the Google Tag Assistant Chrome extension to ensure proper tracking.

Once you complete these steps, Google Tag Manager will be successfully connected to Workee. You can now proceed with setting up tracking tags within GTM.

✅ Google Tag Manager is now integrated with Workee! You can now set up tracking.

Part 2: How to Set Up Tracking in Google Tag Manager and Google Analytics

Step 1: Create a New Tag in Google Tag Manager

1. Open Google Tag Manager.

2. Click Add a new tag.

3. Name the tag (like Test Booking)

4. Click Tag Configuration and choose Google Ads

5. Select Google Ads Conversion tracking

✅ Pageview tracking is now set up! Next, we’ll track user interactions.

Part 3: Setting Up Google Ads Conversion Tracking

Step 1: Create a Conversion in Google Ads

1. Open Google Ads and go to Tools & Settings → Conversions.

2. Click Create Conversion Action.

3. Insert a link to your Workee Website as the conversion source.

4. Select Conversion on the Website and click Continue

5. Select the conversion event Submit lead form and click Set-up

6. Select Manual Event like (test booking) and click Use event

7. Click Save & Continue

8. Google Ads will display a Conversion ID and Conversion Label (e.g., 10883010105 and nSkOCKeWlKMaELmctsUo).

2. Keep this information handy.

Part 4: Implement Google Ads Conversion Tracking in GTM

1. Go back to Google Tag Manager.

2. Paste Conversion ID and Conversion Label from Google Analytics and click Save

3. Click Triggering

4. Select add new Event

5. Select All Elements

6. Select Some Clicks, Click Text, and insert what exact button you want to track on your Workee Website (for example, Book Me). Or 110.00 USD in our case to track when someone clicks on the Appointment Price.

7. Click Save.

✅ Google Ads will now track conversions! Next, let’s test if everything works correctly.

Part 5: Testing & Verifying Tracking Setup

Step 1: Use Google Tag Manager Preview Mode

1. Open GTM and click Preview.

2. Enter your Workee website URL.

3. Perform the action you are tracking (e.g., click the button).

4. Check if the tag fires in the Tag Assistant.

Final Steps: Submitting and Publishing Changes in Google Tag Manager

Now that we have configured tags and triggers, the final step is submitting and publishing the changes in Google Tag Manager.

Step 1: Click the Submit button in the top right.

Step 2: Configure the Submission

Step 3: Click Continue

✅ Your Google Tag Manager tracking setup is now fully live! It will take around 3 hours for the tags to start tracking the conversations.

By following this guide, you have successfully:

✔ Installed Google Tag Manager on Workee

✔ Set up Google Analytics tracking

✔ Configured event tracking for user interactions

✔ Implemented Google Ads conversion tracking

✔ Verified that tracking is working properly

This setup ensures accurate data collection, user behavior insights, and optimized ad tracking for better decision-making.